With the Cheesecake factory becoming almost ubiquitous in most medium sized cities, there aren't as many opportunities for competitors... unless they are really really good.
You wouldn't necessarily expect that Greensboro would have an extraordinary cheesecake store - I wasn't expecting much when I found the little store in Downtown, near UNC-G.... but I was pleasantly surprised.
Cheesecake by Alex - simple name - and no question has to what they specialize in. About 10 different offerings were available in their display case. More unique flavors, such as Creme Brule sparked my person interest. For just under $4 a slice - the cheescake was smooth, flavorful, and just right. The crust added just enough texture, without being overwhelming - I was a bit disappointed that I didn't have more stomach to have more. For those in a similar situation - they offer a sampler that works out to about $2 something a slice... which we will definitely get next time. The brownies, muffins and cookies looked wonderful also!
Cheesecakes by Alex
315 S Elm St
Greensboro, NC 27401
(336) 273-0970